Phraya From Thailand

Becoming Phraya

An ancient philosophy, originating in the Orient, is that all physical matter in the universe is the merging of elements commonly known as earth, water, fire, and air. The combination of these elements in various proportions provide visible and sensorial distinctions of objects in our lives.

The creation of Phraya takes inspiration from this belief, with an aim to produce a spirit of superior taste and experiential sensation for the world. Each element plays a vital role in creating the unique appearance and characteristic of Phraya:

Earth
The soil in central Thailand is known to be rich and fertile. It is said that crops and fruits grown in this region give off the most luscious flavor. Sugarcane specifically cultivated for Phraya is grown at a location that has been carefully selected for its fertility. Its sweet, full flavor form the backbone of this rum.

Water
Water has played an integral part of the Thai people’s lives throughout the ages, from early settlement on the riverbanks, to its vital role in Thai agriculture. Phraya is distilled from the purified soft natural water of the Ta Chin River, lending a delicate mellow balance.

Fire
Fire is utilized to char the oak barrels used to age the rum. Its blazing property invigorates the wood of these hand-crafted barrels to improve the flavor development of Phraya, imparting it with sweet and spicy nuances.

Air
The chosen rum spending years resting in oak barrels over lagoons. The spirit is given time to breath slowly and in peace before emerging as Phraya. This maturation technique allows Phraya to develop its inimitable spiced yet smooth traits.